Cognac One

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Cognac One
Identity & Logotype

This New York-based Federal importer and wholesaler of fine champagnes, wines and spirits is owned by Xavier Flouret. Through exclusive contracts with champagne houses and vineyards worldwide, Mr. Flouret streamlines the selection process for consumers by focusing on highly drinkable, full-flavored, competitively priced, and clearly labeled wines and champagnes.

This importer required an easily recognizable mark that would retain its distinction even at the smallest size — such as the corner of a wine label. The subtle use of lower case and capital letterforms aids readability as two words are joined with a custom ligature.

The subtle use of lower case and capital letterforms aids readability as two words join with a custom ligature.

sketch concepts left–right, top–bottom:
· The embracing, abstracted initials of a modern monogram represent two intimate rings left by wine glasses.

· Using a numeral 1 instead of the word, this solution creates a dynamic, symmetrical label that has modern appeal.

· The two words are joined in an embrace of the C and O, which represents rings left by two wine glasses.

· A clever solution that combines both words into one. Color and size are used to aid readability.

· The mark is based on a “compass rose” (a figure on a map that displays the cardinal directions), emphasizing the international scope of the company. The graphic is also an abstraction of the initials C and O.

· The letters of this logo are “packaged” as wine or spirits might be — in a crate with protective dividers.

Designed for Deka Design and shown with permission.