Brief: Live for a difference by Coca-Cola is an internal campaign that is committed to making a positive difference in the world, by redesigning the way the company works and lives so that sustainability is a part of everything they do. The brief was to extend this project to the consumer starting off with the youth in schools.

 

Solution: The approach taken was fun and educational, so that it can get the childerns attention without sounding or looking like parents. Since the initiative has different pillars; recycling, water stewardship and active healthy living etc, the thought was to dedicate each poster to a pillar. The idea is inspired by crafted typography that take the visual form of the message.