NEXT, where I served as executive editor, was an innovation and consumer insights-oriented interactive publication which shared long-form viewpoints on the rapidly changing technology driven world around us. This excerpt, "The Risk Reward Decision...", was researched and authored by Jesse Wolfersberger, who served as GroupM Next's Director, Consumer Insights, and appeared in the Next Quarterly in April 2015.
Due to copyright concerns, the full contents of this issue are only available upon request..
