For the last 3 months I have been working as a Art Director on three different TV ads for a game called Good Game Empire. Here is the first ad called "The Warrior King".

Client: GoodGame Studios ( goodgamestudios.com ), Hamburg
Client Creatives: Anton Borkel, Philip Schumacher
Client Producer: Danilo Kloefer
Director: Abed Abo-Namous ( anamous.com )
Art Director: Tony Holmsten ( tonyholmsten.com )
Production Company: Flaunt Productions ( flauntproductions.com ), Glasgow
Executive Producer: Andrew Pearce
Producer: Bree Whitford
Head of CG: Ewan Wright
Head of Animation: Bruce Sutherland
Music: Wave Music | The Works ( wavemusic.london , theworksmusic.co.uk ), London
Music Producer: Nick Payne
Composers: Dan Corbin, Mike Austen
Created in Glasgow, 2014/15

Except for establishing and maintaining the overall art direction and quality with our artists,I also helped conceptualizing some of the environments and props. Here are some early idea and mood sketches I did for the environment:

Here is a style frame meant to help establish the overall lighting and layout for the first shot

Early concept I made for the ending world map shot

I designed and painted the Palanquin that the princess is sitting in.

Here is the 2nd ad called "The Production King" 

 

Here are some production concepts for the village seen at the end

Here is a lot of what i did on the project, a lot of paintovers with notes to guide the style into the right direction.

There was a TON of concept art done for this project (especially character art), hopefully respective artists will put it up on their portfolios for everyone to have a look at.