With this brand we wanted to visually communicate ¨premium¨ in a minimal way.

The logo has a fluid, bold and geometric appearance, acquiring a funky and modern style. The negative space of the letter “O” is replaced by a cannabis leaf, making the letter function as a brand icon.

The design elements share the same appearance from the logotype. The geometric figures represent smoke (or clouds) and arrows that represent the side effect of each strain. Black is the main color, and neons are used to highlight or accentuate details.