OBJECTIVE
Ā To have brand presence in the WRC LeĆ³n Guanajuato event.
Ā
EXECUTION
. We created a booth with Dunk Tank, screens, racing games, Ken Block autograph table and G1 coolers for exhibition.
. We presented Ken Block's car to journalists and special guests.
. Placed eye-catching branding elements throughout the event.Ā
Ā
RESULTS
The booth was visited by more than 10,000 people, making it the most visited booth of the event.