Nissan activates its Juke model in Mexico.
Our promoters took to the streets with masks of Mexican wrestlers with the premise "Nokia kicks your phone". We invited people to compare their phone with Nokia features.
OBJECTIVE
Ā To have brand presence in the WRC LeĆ³n Guanajuato event.
Ā 
EXECUTION
. We created a booth with Dunk Tank, screens, racing games, Ken Block autograph table and G1 coolers for exhibition.
. We presented Ken Block's car to journalists and special guests.
. Placed eye-catching branding elements throughout the event.Ā 
Ā 
RESULTS
The booth was visited by more than 10,000 people, making it the most visited booth of the event.
Smart Launch in ArgentinaĀ 
UFC 188 MONSTER ENERGY sponsored event (2015)
Microsoft's Here Launch (2013)

BTL
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Creative Fields