The Red Pump Project Annual Fashion Show highlight spot.

 

The Red Pump Project® is a nonprofit organization that raises awareness about the impact of HIV/AIDS on women and girls. We empower, educate, and motivate action by boldly driving conversation online and offline around HIV prevention and issues related to sexual and reproductive health. We use the Red Pump as a symbol of empowerment to represent the strength and courage of women affected by HIV/AIDS.

 

Red Pump believes that if HIV affects one, it affects us all. We use a powerful symbol for a powerful cause. The incorporation of fashion into the message of HIV prevention is our contribution as we hope to show that Awareness is Always in Style!

 

Goal: To capture the highlights, style and energy of the fashion show.

 

Process: I used After Effects and Apple Motion to design all the motion grahics for this highlight spot.