I led the marketing strategy for QVC's launch of OAM Skin by Ciara, which debuted during the company's popular Master Beauty Class event. Collaborating with both QVC and Ciara's team, I developed a robust marketing strategy to support the launch across our social platforms, website, email, livestream, and on-air segments.
Prominent placements on QVC's website and social platforms.
On-air and livestream segments.
A sample of the social coverage.
Some of the earned media placements.
On-air promo.
