COLLECT THEM ALL!
A super fun project for Arnold worldwide and Progressive. We were challenged to design a set of job-specific action figures for a multi-faceted ad campaign that featured a toy version of "Flo" the Progressive insurance spokesperson. This project was a blast, and it is always a joy to work with such a great creative team. Read more here.
A super fun project for Arnold worldwide and Progressive. We were challenged to design a set of job-specific action figures for a multi-faceted ad campaign that featured a toy version of "Flo" the Progressive insurance spokesperson. This project was a blast, and it is always a joy to work with such a great creative team. Read more here.
Action Flo TV commercial:
Social media posts created using photos of the actual action figure prototypes:
FLO assets with various jobs for the print ads:
The two physical action figures that we produced (Landscaper and Truck Driver):
Action figures used in print ads which were published in various trade publications:
Print pieces distributed before and during the Mid–Atlantic Truck Show:
Flo assets used in a competition in which trucking participants could print out their own paper Action Flo and photograph her (a la Flat Stanley) along their journeys to win prizes from Progressive.
Bigshot Toyworks specializes in the creation, realization and manufacturing of unique characters and visual assets for advertising, entertainment, and commercial products. If you need carefully crafted visual development for your brand or entertainment property, or you need to make some toys or collectibles, contact us. We have over 20 years of experience and would love to talk to you about working together.
