The need here was to bring consistency to the branding of the WorkBoat family, which contains a magazine, a website and multiple conferences and events. The overall brand is very strong and well-regarded, so the wordmark stayed pretty much the same – I did adjust the kerning a tiny bit. The different conferences and events had disparate logos, but now they all have different colors of the same unifying ship bow & wave logo, which is a much-simplified version of the previous International WorkBoat Show logo.