Brand: Fiskars

Challenge: Fiskars, the oldest company in Finland wanted to communicate for the first time in the Spanish market. The brand had been distributing in Spain for years, but it was time to position itself before consumers as a brand of tools of extraordinary quality and precision.

Idea: To do this we identified the target of these products; adults with a high purchasing level who like manual work and were willing to invest in the right tools for their hobbies (gardening, cooking, crafts...)

From there we took out the clean tone that goes according to the brand, and decided to highlight the precision and effectiveness of a few tools showing them cutting more than expected. 

The wow of the campaign is in the game that there is with the format, to leave the memory of "the tools Fiskars cut so much that they have even cut the ad, and with what precision!"

In addition, this wow effect is connected with the claim of the brand "Making the everyday extraordinary"

Finally we adapted this idea to different media and ready, they already had a campaign.