FORMA
Embarking on the branding journey for Forma.
An epitome of innovative architectural solutions, demanded a deep dive into the brand's identity and its symbiotic relationship with architectural evolution.
The primary challenge was beyond just crafting a visual representation; it was about weaving a narrative that encapsulated the brand's unique intersection of heritage and avant-garde thinking.
The logo became a pivotal point in this narrative.
Comprising three rectangles with the central one placed diagonally, it's a bold yet elegant representation of Forma's approach to design: foundational, yet always pushing the boundaries. This seemingly simple design captures a complex idea, symbolizing stability, dynamism, and innovation simultaneously.
An earth-toned color palette, chosen with meticulous care, accentuates Forma's commitment to sustainability and eco-centric designs.
The colors also infuse a level of sophistication and timeless elegance, reinforcing the brand's positioning as a leader in the architectural domain.
Typography, an often overlooked aspect of branding, was given its due importance.
A carefully curated typeface was chosen, echoing the brand's values of precision, innovation, and a relentless drive towards modernity.
Forma branding did not stop at primary visual identifiers.
A wide range of collaterals, both in print and digital formats, was conceptualized and designed. Whether it was the intricate embossing on the business cards, detailed brochures mapping out Forma's journey, or the intuitive, user-friendly website, every touchpoint was designed to create a lasting impression.
In essence, the branding initiative for Forma was not a mere exercise in design;
It was a deep dive into the brand's ethos, aspirations, and vision. The result was a harmonious blend of visuals and narratives that truly resonate with Forma's commitment to architectural brilliance.
Follow us — Instagram
