The brand identity developed for Locatelli Studio is a masterful culmination of thought, intention, and design philosophy.
In the ever-evolving world of design, where trends come and go, choosing a monochromatic palette of black and white for the foundation speaks volumes about the studio's dedication to timelessness and universality.
This choice harks back to the earliest days of visual expression where the play between shadow and light, positive and negative spaces, was the primary storytelling tool.
This choice harks back to the earliest days of visual expression where the play between shadow and light, positive and negative spaces, was the primary storytelling tool.
The introduction of the red-orange gradient interjects a layer of complexity and modern flair.
It is a storyteller on its own. It hints at the sun's first rays at dawn or the fiery hues of twilight, a bridge between two worlds—the serene and the passionate. It's a subtle nod to the studio's capabilities to play with extremes, to harmonize the calm and the chaotic.
Furthermore, this gradient serves as a testament to Locatelli Studio's adaptability and dynamism.
While black and white provide grounding, the red-orange offers flexibility, showing that the studio is rooted, yet fluid—respectful of the design's rich history while remaining agile and receptive to modern-day innovations.
Moving beyond colors, the brand identity's overall visual language mirrors a balance between spaciousness and density.
Providing breathing room where needed while also allowing for depth and detail to shine through where they matter most. It's a dance between the explicit and the implicit, nudging viewers to not just see, but to feel and to reflect.
In essence, this brand identity for Locatelli Studio is far more than a combination of colors and shapes—it's a narrative.
A narrative that encapsulates the studio's journey, its respect for the craft, its vision for the future, and its unyielding passion for creating motion design that not just communicates, but also resonates, moves, and leaves an indelible mark on its audience.
