Background
In January, Ukrainians anxiously awaited a ministerial meeting in Rammstein, Germany, which would determine the fate of supplying Leopard 2 tanks to Ukraine. But the impossible happened: an agreement on the transfer of tanks could not be reached.
The Brief
We received an immediate brief from our partners: the Ministry of International Affairs of Ukraine and Brand Ukraine NGO. The brief demanded a single sentence response: create an idea that will aid Ukraine in obtaining Leopard 2 tanks.
RESULTS
THE MOST IMPORTANT RESULT
Three days after the campaign launch, we received Leopards from Germany
Credits
BICKERSTAFF.475
Creative director: Illia Anufriienko
Project manager: Hanna Oryshchenko
Senior copywriter // Idea creator: Sergey Artemenko
Motion/3D Designer: Kim Honcharov
Graphic/Motion Designer: Elizabeth Bilohub
Project manager: Hanna Oryshchenko
Senior copywriter // Idea creator: Sergey Artemenko
Motion/3D Designer: Kim Honcharov
Graphic/Motion Designer: Elizabeth Bilohub
BRAND UKRAINE NGO
Head: Mariia Lypiatska
Head of Ukraine.ua: Yaroslav Turbil
Head of PR and Partnerships: Sofiya Dzhurynska
Head of Programs: Maryna Dadinova
SMM Lead: Mariia Palyvoda
Head of Ukraine.ua: Yaroslav Turbil
Head of PR and Partnerships: Sofiya Dzhurynska
Head of Programs: Maryna Dadinova
SMM Lead: Mariia Palyvoda
MINISTRY OF FOREIGN AFFAIRS OF UKRAINE
Deputy Director for Public Diplomacy and Communications Department:
Viktoriia Lialina-Boiko
