An entertainment program that brings humor to the viewers through curiosity videos and memes, while performing pranks and interacting with the viewers.
The TV channel that broadcasts Salada Mista is Rede Massa, a filiated from SBT Brasil. Due to the company's growth and changes in 2022, they needed to develop a new brand identity for this TV show, so I accepted this challenge. I invite you to check the amazing results that I made with so much love!
Roles: Graphic design / Motion design / Illustration / Composition
Client: Rede Massa
What we are seeing in the video:
1- Salada Mista: Program opening vignette
2 - Top 5: another vignette for framework in the program
3 - Salada Online: Opening vignette for the program on the website
4 - Brincando com a Mente: Special screen for questionnaire
5 - Colonia Chop: Merchant screen within the program
6 - Virtual scenarios for recording in chroma key
2 - Top 5: another vignette for framework in the program
3 - Salada Online: Opening vignette for the program on the website
4 - Brincando com a Mente: Special screen for questionnaire
5 - Colonia Chop: Merchant screen within the program
6 - Virtual scenarios for recording in chroma key
I developed the new brand identity by looking for a vintage and "garage style" but still very colorful, to bring fun and joy to those who are watching, so the Mixed Media style and a bit of cartoon were a great fit for this project.
