Working with the Michigan Environmental Council (MEC) has been an exciting collaboration. This smart, passionate, and extremely focused NPO is dedicated to achieving positive change for our climate and natural resources in Michigan.
I was hired to produce their 2022 Annual Report which presents a detailed summary of the org’s impact and also a glimpse of its vision for the months ahead. Its cover features a distinctive suite of icons representing this important team’s focus and values. More on those below.
By examining the brand's foundational elements and having a dialogue with the client about their culture, approach, and audience, I can layer onto the existing identity to create something that is fresh but consistent.
The design process for the report began with numerous thematic concepts. In one of these concepts I developed a suite of abstract icons to represent the inherent values of the org. To help present the icons as a unique and relevant brand tool, I created this set of value posters. Though the posters were not necessarily part of the brief, they created a dynamic and compelling backstory that informed the design of the annual report.
