GOtv Oh Sister!
Brief
Maisha Magic Plus which is the flagship local channel was introducing a new show called Oh Sister!. The show takes an insider look into the lives of some of Kenya’s gospel stars.
Objective
Getting new pay TV users to choose GOtv and inactive users to reactivate their subscriptions because of the variety in local content.
Task
Create a 360 campaign that would live on multiple touch points including billboards.
Teaser Key Visual
Launch Key Visual
This was to be the main launch visual to go on a billboard.
Sustainance Visuals
These were to revolve around the different characters highlighted in each episode.
