Marquezón is an artisanal Mexican mezcal brand founded by an entrepreneur from Oaxaca. The main requirement for the creation of the concept was to incorporate a naval theme, reflecting its origin as part of the Mexican Navy. For this project, we developed a primary logo and a secondary icon to be used in various applications, such as the bottle necks used for packaging this exquisite product. In both cases, we ensured that the logo could be easily adapted to different colors and textures.
To complement the brand concept, we also created a texture inspired by the waves of the sea, along with a color palette that was used to differentiate the styles of mezcal that would be marketed by this company.
The label design posed a special challenge, as we had to take into account the guidelines set by Mexican regulations on alcoholic beverages, as well as the requirements established by the Mexican Mezcal Association. And for the backgrounds used for promotion and advertising we used AI generative tools to create unique scenarios that could fit perfectly with this brand identity.
We take pride in overcoming these challenges, crafting a captivating visual universe that showcases the essence and exceptional quality of every drop of this Mexican treasure.
