The founders of Fleming’s Steakhouse and Wine Bar, Paul Fleming and Bill Allen, aimed to create a modern and welcoming steakhouse with top-quality steak and service.
Today the restaurant continues the founders’ forward-thinking vision by blurring the lines between traditional steakhouse and contemporary cuisine, pushing the envelope while staying true to their origins. Since opening its first location in Newport Beach, Calif., over 20 years ago, the chain has grown to over 65 locations nationwide, creating a familial atmosphere for associates and guests.
Fleming’s is both elegant and inviting, and the brand showcases rich colors to complement its savory food and decadent wines. The style guide needed to capture the essence of the national brand and inform both internal and external vendors about how to best use their assets.
