1) COKE "MAKE CHANGE MACHINE"
AS PART OF A PRO ACTIVE DRIVE AT OGILVY - THIS IDEA WAS DEVELOPED. THE QUESTION WAS: CAN YOUR SMALL CHANGE BE USED FOR GOOD, RATHER THAN JUST "PARKING METRE MONEY"? THE ANSWER: LET'S DEVELOP A VENDING MACHINE THAT SIMPLY ASKS YOU WHETER YOU WANT TO "TAKE YOUR CHANGE?" OR "MAKE CHANGE?" IF YOU CHOSE TO MAKE CHANGE, YOU COULD SELECT THE CHARITY YOU WANTED TO SUPPORT - GET A THANK YOU MESSAGE FROM SOMEONE AT THAT CHARITY, POSTED TO ALL YOUR SOCIAL PLATFORMS - INFORMING YOUR WHOLE NETWORK OF "WHAT AN AWESOME PERSON YOU ARE" + PLUS: YOU GOT THAT COKE THAT YOU WANTED SO DESPERATELY :-)
AGENCY: OGILVY ACTION / GEOMETRY GLOBAL
CREDITS: MICHEAL ZULU (AD), JAMES WEYMOUTH (WR), HENNIE STANDER & JACQUE MATTHEE (CDs)
2) BID OR BUY BILLBOARD
TO SHOW HOW EASY "BUYING OR SELLING" GOODS ON BID OR BUY.CO.ZA IS - WE PLACED A "COVERED" BILLBOARD IN A HIGH TRAFFIC AREA - WHEN THE COVER'S LIFTED, IT WAS ANNOUNCED THAT EVERYTHING ON THE BILLBOARD WAS FOR FREE - YOU JUST HAD TO GRAB IT - A FRENZY ENSUED - BUT, WHAT ABOUT THE PEOPLE THAT WEREN'T FAST ENOUGH? WELL, IN THE PLACE OF EACH OBJECT ON THE BILLBOARD WE PRINTED "QR" CODES, THAT ONCE SCANNED WITH YOUR MOBILE PHONE, TOOK YOU STRAIGHT TO THE BID OR BUY SITE WHERE YOU COULD PURCHASE THE ITEM - AT A DISCOUNTED RATE - FOR A LIMITED TIME.
AGENCY: OGILVY ACTION / GEOMETRY GLOBAL
CREDITS: WESLEY WOLF (AD) & JACK MALEPA (WR), HENNIE STANDER & JACQUE MATTHEE (CDs)
3) THE WORLD'S BIGGEST ROULETTE TABLE - CARNIVAL CITY
HOW DO WE GET PATRONS TO "STAY FOR LONGER", AND REWARD THEM FOR DOING SO? WELL, LET'S TURN THE PARKINGLOT INTO "THE WORLD'S BIGGEST ROULETTE TABLE". YOU COME TO CARNIVAL CITY, YOU PARK ON A SPOT, WE RUN THE DIGITAL ROULETTE WHEEL EVERY HOUR ON THE HOUR, WITH JACKPOTS CLIMBING THROUGHOUT THE EVENING - INCENTIVIZING "ME" TO STAY LONGER "BECAUSE I COULD WIN AT ANY STAGE, JUST FOR PARKING AT CCTY" - PLUS "IT'S A GUINESS BOOK OF WORLD RECORDS" RECORD, AS THE LARGEST FUNCTIONING ROULETTE
"TABLE" IN THE WORLD.
AGENCY: OGILVY ACTION / GEOMETRY GLOBAL
CREDITS: HENNIE STANDER & JACQUE MATTHEE (CDs)
4) FANTA'S FANTASTIC FUN MACHINE
WOULDN'T IT BE COOL IF A VENDING MACHINE SIMPLY REQUIRED "HUMAN CURRENCY" FOR YOU TO GET AN ICE COLD FANTA? WELL, WE'VE ANSWERED YOUR PRAYERS KIDS. JUST "INSERT" YOURSELF AT THE TOP OF THE VENDING MACHINE, SLIDE DOWN AND DOWN AND DOWN, AND GET REWARDED WITH YOUR THIRST QUENCING SUPER DUPER FUN FANTA ORANGE.
AGENCY: OGILVY ACTION / GEOMETRY GLOBAL
CREDITS: ERASMUS "BART" SIHIN (AD) & ROBBY KOJETIN (WR/AD), HENNIE STANDER & JACQUE MATTHEE (CDs)
5) MINUTE MAID "TREE"
IMAGINE A SAMPLING CAMPAIGN. WE "GROW" A TREE IN YOUR SCHOOL'S PLAYGROUND, TO FULL SIZE IN JUST 1 WEEK - AT THE END OF THE WEEK IT MAGICALLY BEARS FRUIT, IN THE FORM OF MINUTE MAID PACKS WHICH ARE JUST "RIPE" FOR THE PICKING. NOW, IMAGINE THAT THE PACK YOU PICKED AND ENJOYED CAN BE USED BY YOUR MOM IS A DISCOUNT COUPON TO GO AND BUY SOME MORE MINUTE MAID FOR YOU TO DRINK AT HOME. LESSON. DONE.
AGENCY: OGILVY ACTION / GEOMETRY GLOBAL
CREDITS: LIESEL TIEMESMANN (AD) & CAROLINE BERGH (WR), HENNIE STANDER & JACQUE MATTHEE (CDs)
6) FLOOD ALERTS BILLBOARD (CELL C)
IMAGINE A BILLBOARD, PLACED IN A RIVER THAT IS NOTORIOUS FOR FLASH FLOODING IN THE RAINY SEASON, TO WARN THE PEOPLE OF THE INFORMAL SETTLEMENT ON ITS BANKS "WHEN THE RIVER IS GOING TO FLOOD" - FOR FREE, TO THE COMMUNITY. JUST SUBSCRIBE AND GET YOUR FLOOD WARNINGS STRAIGHT TO YOUR MOBILE.
AGENCY: OGILVY ACTION / GEOMETRY GLOBAL
CREDITS: LESIBANE MOHALE (WR), MARVIN MUGABE (AD), HENNIE STANDER & JACQUE MATTHEE (CDs)
