1) BARCLAYS
GRADUATE PROGRAMME + WHAT'S YOUR BIG IDEA CAMPAIGN
CAMPUS, STUDENT ACTIVATION PROGRAMME COUNTRYWIDE
PITCH: WON
2) DISCOVERY VITALITY & RON RUTLAND AKA #FATKIDONABIKE
DISCOVERY CAME TO US (GLOBAL MOUSE) WITH A SPONSORSHIP "PROBLEM". THEY WERE ONE OF THE MAJOR SPONSORS OF RON RUTLAND - THIS GUY IS CYCLING ALL THE WAY FROM CAPE TOWN TO LONDON THROUGH AFRICA TO THE RUGBY WORLD CUP 2015 - 27 MONTHS ON A BIKE. THE PROBLEM WAS THAT HE HAD BEEN CYCLING FOR 7 MONTHS ALREADY, WHEN DISCOVERY "WOKE UP" AND WAS LIKE, HOW DO WE LEVERAGE THIS SPONSORSHIP?
SO, WE DEVISED A CUNNING AND INGENIOUS CAMPAIGN BUILT ON THE PREMIS THAT "WE HAD GIVEN RON, A HEAD START" AND THAT THE PUBLIC NOW HAD THE OPPORTUNITY TO "CATCH THE FATKIDONABIKE" BY SIMPLY GOING TO THEIR SPINNING CLASSES IN VIRGIN ACTIVE AND PLANET FITNESS AND LOGGING THEIR KMs THROUGH VITALITY'S WEB PAGE - IN SO DOING THEY COULD BOOST THEIR STATUS TO GOLD, GET FITTER, LOSE WEIGHT, HAVE SOME FUN AND TO THE FIRST TEN PEOPLE TO CATCH UP WITH RON WOULD GO THE SPOILS ... THEY WOULD JOIN RON ON HIS LAST LEG INTO LONDON, AND ACCOMPANY HIM TO THE RUGBY WORLD CUP 2015.
PS: The campaign was sold to, and approved by client, but I left Global Mouse before it was executed.
3) BP EXPRESS: TAKE A YEAR OFF
DECEMBER PROMO CAMPAIGN, BUILT ON A SOLID INSIGHT, DRIVING SALES TO ENTER
ACTUALLY YOU COULD ONLY WIN "R550K" BUT WE "PACKAGED" AS "TAKE A YEAR OFF"
CAMPAIGN RAN THROUGH USSD, IVR LINE AND ULTIMATELY CULMINATED ON METRO FM WITH THE WINNER COMING FROM CAPE TOWN - BRANDON RHODA - 34K ENTRIES IN 10 WEEKS. THE CAMPAIGN / PROMO WAS ALSO SUPPORTED BY "CHEEKY RADIO SPOTS" AND OF COURSE STRAIGHT FORWARD CAMPAIGN PROMOTIONAL RADIO.
4) CARNIVAL CITY "JESTERS"
WE SAVED THE "JESTER" BY SUGGESTING THAT HE BE RE-DRESSED FOR EVERY PROMOTIONAL CAMPAIGN. WE THEMED THESE AS "THE FESTIVALS OF THE WORLD" AND REALLY TRIED TO BRING THE NARRATIVE OF EACH REGION OR COUNTRY TO LIFE THROUGH THE JESTER AND ACCOMPANYING ELEMENTS.
WARREN LOUW WAS THE ILLUSTRATOR OF THESE JESTERS
NB: LISTEN TO OUR "MOCK CIGARETTE" RADIO SPOTS BELOW
HENNIE STANDER WAS THE WRITER, "HEY PAPPA LEGEND" DID THE MUSIC
5) HUAWEI "CAMPUS ACTIVATION CAMPAIGN"
WE HAD TO LAUNCH A WI-FI ROUTER TO STUDENTS ...YAAAAAWN!
WE MADE THIS EXCITING BY THEMING IT AS A "1950s B-MOVIE STYLE" INVASION CAMPAIGN - ALMOST LIKE WAR OF THE WORLDS MEETS BATTLESHIPS (THE BOARD GAME). WHERE CAMPUSSES COMPETED AGAINST EACH OTHER TO BE THE ULTIMATE "BATTLE DRONES" CHAMPIONS.
PITCH: WON
6) NOLA "EVERYDAY GOURMET"
A CAMPAIGN TARGETTING MOM'S - SHOWING & PROVING TO HER THAT "EVERYDAY MEALS" CAN BE MADE "GOURMET" BY USING NOLA'S RANGE OF PRODUCTS. WE HAD A NOVEL IDEA OF MAKING A "LIVE" VENDING MACHINE - COMPLETE WITH "CHEF" MOMS INSIDE PREPARING THE FOOD THAT YOU "BUY" FROM THE VENDING MACHINE. WE ALSO INCORPORATED SOCIAL MEDIA + PLUS: A "FOODIE" CAMPAIGN TO DRIVE FURTHER CONVERSATION.
PITCH: WON
7) RICOH "IMAGINE. CHANGE." PITCH CAMPAIGN
WE PITCHED FOR RICOH'S MARKETING BUSINESS AND DECIDED THAT WE LIKED THEIR NEW POSITIONING "IMAGINE. CHANGE." SO MUCH, THAT WE'D CAMPAIGN THAT! AN IMAGINATIVE CAMPAIGN WAS PUT TOGETHER USING "TOPICAL AND RELEVENT NEWS", INTERESTING PRINTING TECHNIQUES AND A "FULL EMBRACE" OF THEIR NEW LOOK AND POSITIONING.
PITCH: WON
FLIGHTING: AMAZINGLY, THE CAMPAIGN THAT WAS PITCHED, HAS ACTUALLY MADE IT THROUGH ALL THE APPROVAL PROCESSES AND IS CURRENTLY FLIGHTING - JUST IN TIME FOR THE NATIONAL ELECTIONS ON THE 7TH OF MAY. IT IS ALREADY GETTING PRESS AND MEDIA COVERAGE ON VARIOUS PLATFORMS INCLUDING BIZCOMMUNITY AND A TALK ON 702 DISCUSSING THE INTENT BEHIND THE CAMPAIGN. IT IS SUCH A PLEASURE TO SEE BRAVE WORK BEING PRODUCED BY A BRAVE AGENCY AND CLIENT. BIG UPS TO RICOH AND THE MOUSE THAT ROARED / GLOBAL MOUSE.
8) TURBOBET.COM - BECOMES - VOLTBET.COM
THE CLIENT LOVED OUR NAME FOR THEIR NEW ONLINE BETTING PLATFORM - TURBOBET.COM - PROBLEM WAS THAT WE COULDN'T GET THE .COM URL - BACK TO THE DRAWING BOARD WE WENT, AND CAME BACK WITH VOLTBET.COM - HEY PRESTO! SOUTH AFRICA'S FIRST OFFICIAL ONLINE BETTING PLATFORM WAS BORN.
TVC: FLIGHTED EXCLUSIVELY ON DStv's SUPERSPORT
9) WAWELA MUSIC AWARDS
WE PITCHED AGAINST VWV (FIFA WORLD CUP 2010 EXPERIENTIAL AND EVENTS AGENCY) TO NAME, BRAND AND CONCEPTUALIZE THE VERY FIRST SAMRO MUSIC AWARDS - RECOGNIZING THE PEOPLE THAT WRITE AND COMPOSE THE MUSIC FOR TV, RADIO, PERFORMING ARTS, STAGE, AND MOVIES.
WAWELA MEANS "TO GO BEYOND" BECAUSE THE BRIEF SPECIFICALLY SAID THAT COMPOSERS THAT HAVE BROKEN INTO THE INTERNATIONAL MARKET WOULD BE RECOGNIZED.
PITCH: WON
ADDED BONUS: I AM NOW A WAWELA JUDGE (2ND YEAR RUNNING)
10) BAINS "A MATTER OF TASTE"
A SIMPLE LITTLE SAMPLING - OPINION POLL - CAMPAIGN, IN WHICH WE ASKED CONSUMERS TO "VOTE" FOR THE PRODUCT INTRINSIC THEY MOST FELT "DESCRIBED BAINS WHISKEY". THE WINNING INTRINSIC, AS DECIDED BY THE PUBLIC, WOULD THEN BE USED IN THE NEXT ATL CAMPAIGN FOR THE BRAND - ESSENTIALLY MAKING THE CONSUMER "THE BRAND AND MARKETING MANAGER" OF BAINS.
11) NISSAN GT-R "JEKYLL & HYDE" PRINT CAMPAIGN
AN IDEA I HAD TO EXPLAIN THE SPLIT PERSONALITY OF THE NISSAN GT-R - THE CAR IS ONE OF THE MOST SCIENTIFICALLY ADVANCED CARS IN THE WORLD "IT'S ALMOST ALIEN" AND IT HAS THIS INCREDIBLE "OTHER SIDE, DARK SIDE" OF ABSOLUTE MONSTROUS PERFORMANCE. IT IS THE "YIN & YAN" OR "JEKYLL & HYDE" OF THE CAR WORLD. LOVE IT!
