SimplyGood - Brand Identity

InDesign


Pets bring a sense of simplicity and ease to our lives, making it easier to navigate daily life. They inspire us to live with forgiveness, humanity, and fearlessness towards failure. They teach us to take life one day at a time and to share the beauty of life with our animal companions.

A company that cares for pets looks forward to spending each day with them and providing them with the love and attention they deserve. They strive to create more ways for pets to be a part of everyday life, from matching costumes to finding the perfect treats and toys. They are constantly innovating and creating unique products to make sure pets are always by your side.

Their team of skilled and passionate associates shares the same love for pets as the pet parents they serve. They help pet parents find the right products and services for their furry friends, all in one convenient place, whether it's in the neighborhood or at the palm of your hand. Additionally, the company is dedicated to reuniting pets with their families across the globe, safely and smoothly, by providing the best service possible. They believe that pets make life easier and are the reason why people live the way they do now. They inspire us and we learn from them, to share the beauty of life with animal companions.




Develop a comprehensive brand identity for SimplyGood, a new pet store that specializes in high-quality, all-natural pet products. 

The store aims to cater to pet owners who are conscious about the products they buy for their pets and want to ensure they are getting the best quality. The store will carry a wide range of products including food, toys, grooming products, and supplements. Target audience is pet owners who are willing to pay a premium for natural and high-quality products.




To establish a brand identity that resonates with the target audience, a clean, modern design was employed that conveys a sense of naturalness and quality. 

The logo features a bold font that is easy to read and memorable. vibrant and fresh shades were chosen for the color palette, reminiscent of natural landscapes and the outdoors.

Eco-friendly packaging was used for the products, with a minimalistic design that highlights the natural ingredients. The packaging is easy to recognize and makes the products stand out on the store shelves. In addition to the visual elements, a brand voice was created that is friendly, informative, and educational. This brand voice is used in all marketing materials, including business cards, brochures, website, social media, and in-store signage.

To ensure consistency across all touchpoints, a detailed brand guideline was developed that outlines the visual and verbal elements of the brand. This ensures all future communications and designs align with the SimplyGood brand identity.

Overall, the new SimplyGood brand identity effectively communicates the store's commitment to natural and high-quality products, and appeals to the target audience of conscious pet owners.


Design Completed: January 2023 - Client / SimplyGood
Location / Vienna, Austria - Project / Art Direction - Logo Design - Brand Identity
Motion Design / Badr Chnini - Executive Art Direction / Jawad Zelmadi
Agency / Cantone Studio™​​​​​​​

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SimplyGood - Brand Identity
Published:

SimplyGood - Brand Identity

A company that cares for pets looks forward to spending each day with them and providing them with the love and attention they deserve. They stri Read More

Published: