ITMA 2023
• Bozzetto Group, a chemical company founded in Bergamo in 1919, produces chemical auxiliaries for the textile industry, construction, the water treatment sector, the personal care industry, the agrochemical sector and many others.
• Asutex, a textile chemical company in Barcelona, is part of the Bozzetto Group. They are renowned experts in chemical products for pre-treatment, dyeing and dyes, printing and coating, finishing, dyeing and washing the garment.

ITMA is the largest international textile and clothing technology exhibition, highlighting innovations that will help textile and clothing manufacturers transform and grow their businesses.
The fair will be held from 8 to 14 June 2023 in Milan (Fiera Milano Rho).

For the fair, I created the Bozzetto and Asutex stand.
In the frontal view, the stand is characterized by a half wall created thanks to the names of the companies (ASUTEX and BOZZETTO) and the motto FOLLOW THE GREEN ROUTE.
A small bar corner is located in the center of the stand.
Hanging above the stand, we find a cube bearing the Bozzetto and Asutex logos.
The chosen color is green to recall sustainability and the journey towards green even in chemistry.
The bar is in the middle of the stand.


Above the TV, there are the Greennovative logos for Asutex and the Greenroute logos for Bozzetto Group. 


In the back of warehouses, there are two prints: one with every chemicals department we have (from fibre to garment), and the other one with our Greenroute logos (non-hazardous substances, energy &water saving, responsible sourcing).


In the niche next to the writings ASUTEX-BOZZETTO and FOLLOW THE GREENROUTE there are four dummies (two for each side) wearing garments died with Asutex chemicals. 
Above the clothes, we find the QR code to scan for more information. 





PHOTOSHOOT


Project realized for Bozzetto Group and Asutex
ITMA 2023
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