This summer camp branding template created for ProMedia Fire provides an incredibly flexible layout for any beach-bound summer camp be it for kindergarten or high-school aged kids.
Because so much branding created for children’s activities appear to be overly colorful, busy, and juvenile, the often illegible graphics are frequently ignored by the parents they are meant for. These graphics counteract this stereotype with an almost overly-simple look. The monochrome scheme and subtle beach imagery combined with the bold “Summer Camp” title catch the eye without becoming obnoxious or leaning too far toward elegance for a children’s event. The user simply inputs their events’ details and updates the website photography for the proper age range.
Simple and bright with clear, beautiful imagery makes for eye-catching posters that will halt the intended audience in their tracks. Only the bare minimum is displayed, leaving the bulk of the information to be found easily by simply scanning the QR code, allowing the passer-by to go along their way with everything saved in their phone’s browser.
