This fictitious self-development seminar aims to help young adults overcome the fears holding them back in order to propel them into living happy and fulfilled lives.
The typography is a combination of highly legible sans serif and large, messy handwriting which communicates both practicality and freedom. The hand-drawn scribbles provide an easy, immediate atmosphere suggesting this event is applicable to everyone in the present moment.
The bold, bright colors suggest youth, fearlessness, excitement, and makes things feel just a little off-beat. Plus, they do a great job at catching the eye of a passer-by.
