Here, we recreated the brand, developed strategies, created content, built products (such as commercial goods, website, social media filters, and all the materials used in the festival), and organized launch events  — and finally, we made the festival come to life at Ayvalık from June 23rd to June 26th, 2022. In this journey, our aim was to inspire the people that love our brand.

+ We achieved a 100% increase in our audience based on social media.

+ We created a welcoming atmosphere for those who love theater and music.

+ In 4 days, we hosted 30k+ people on the festival campus.

+ We have been the subject of 2000+ news, programs and formats, including print media, internet channels and television channels.