St. Patrick’s Day didn’t look the same in 2020, but we asked ourselves, could it sound the same? Bud Light ASMbaR was our solution to enjoying St. Patrick’s Day at the bar while staying at home.
CREDITS
Agency: draftLine YYZ
Creative Director: Diego Bertagni
Account Lead: Valentina Lecuona
Art Director: William Meneses
Senior Copywriter: James Ly
Junior Copywriter: Mathew Torresano
