Canada Dry Campaign

The campaign is based off personalized marketing strategies similar to the “share a coke” advertisement. Instead of names on each bottle the bottles would have positive affirmations on them such as “Relax” or “Think positive.” This new positivity campaign is meant to offset global depression and anxiety. This also fits in with Canada Drys previous campaigns based on relaxation. There will be two printed advertisements run, one in Canada and the other in Thailand. The Canadian advertisement can be modified for posters, billboards or magazine ads. It displays a bottle made entirely of positive affirmations that can be found on some of the bottles themselves.

This was a student project.

The Thailand advertisement will be a series of billboards placed in different locations in Thailand. It is made with vector based art of pop cans, so it can be resized bigger or smaller as needed, Each pop can displays one of three characters that when put together form a word, the word for having a great time in Thai is called ‘sà-nùk’. Sà-nùk loosely translated to English means ‘fun’ or more specifically sanuk means more than having fun; sà-nùk is about excelling and achieving satisfaction in what you do. Sanuk is more than just an adjective; it’s a way of life.