Called in at the last minute to help an old friend, we enjoyed a day shooting on the track with Aric, The King, and a whole lot of bacon.

 

The result was a limited merchandise toolkit that allowed select regions to leverager Farmland's sponsorship of RPM Racing and the inconic #43 Ford.

 

Elements included hero cards, standees, retail merchandise along with kits supporting their showcar program.  Regional execution in the Midwest and Southwest.