Samsung with their Galaxy A Series wanted to engage with gamers. So, they hired Binus Mobile Legends esports team who was the winner of Piala Menpora Esports 2020 as their brand ambassador. Samsung wanted to highlight their journey and serve that as a DVC.

SO, the idea was to dramatize all aspects from gamers’ life, like habit, pain points and dreams with intriguing plot, with Samsung as their nurturing companion to reach their goals as pro players.