Christina Moreland's profile

Village Well Branding

Located in Culver City, California, Village Well is a coffee shop, safe space, cozy rendezvous, and local bookstore that also hosts events and showcases local talent. A lot of coffee shops nowadays hardly offer adequate room for working remotely, comfortable seating, inclusivity, and/or quality breakfast/food menus. With a focus on community, Village Well aims to be more than just another coffee shop/bookstore. At Village Well you’ll find a colorful, cozy atmosphere, a carefully curated collection of books, a safe space for good people, and a charming brand identity that reflects the vibrancy of the neighborhood. Through colorful geometric patterns, lively illustrations, and radical messaging, we aimed to visually represent positivity, celebration, inclusivity, and togetherness. Collaboration with Next Right Co.

Credits
Creative Direction: Jack Zellweger, Christina Moreland
Design & Illustration: Christina Moreland
Web Design: Jack Zellweger




Village Well Branding
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Village Well Branding

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