Bem-vindos a seu Açai Bar
Selva Carioca brings real Amazona's Açai to Bogota. Dani and Vivi, its owners want to create an Açai Bar in the city, a place for recharge, pump, and grab all the benefits from the exotic Amazon fruit.
Crafting the logo, we research the myths and cosmogony for the indigenous tribes that live on the Amazonas, we stumble upon the jaguar, one of the most important animals around their culture, guardian of the jungle, and protector for humanity. Thus, we create Maiwa, a jaguar with a headdress carrying the power of the purple fruit.
Besides, we get inspiration from Rio de Janeiro, know for the açai venues and plates right in front of the beach. We take that iconic titled floor, the color from the jungle, and the Brazilian freshness to convey this brand. Selva Carioca aims to get Colombia to know the Açai fruit, and create new experiences based on this tiny berry.
Engallado by El Engalle
Açai Popsicles packaging illustration
