Construction
The Minimalistic illustration style was developed for the Mail.ru Group brand as a part of a new identity language. The dot from the logo became a start point for the characters.
The result of this work is an illustration library, which could be used by any employee to make an illustration for a presentation or for a communication project.
It is very important for minimalistic illustrations to make it emotional. Natural poses bring life to the characters.
All elements of the identity are designed to complement each other. And Illustrations became an important part of the brand.
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