Food branding in a food business creates an identity among its consumers. Your first emotion or association is the result of food branding.
Along with branding, packaging of food products is also important. Food beverage package designing is one of the outer parts of various food and beverage products.
All of this promotes food products and increases sales performance.
The pros of food branding and packaging:
1. It creates emotion
2. Helps in launching new food products
3. Reduces future marketing costs
The purpose of a food branding strategy is to gather as many loyal customers around the company and the product as possible and create a unique experience that will make them come back.
The Burger - is the first burger restaurant in Kyiv.
The Burger's menu has expanded from a basic offering of burgers, French fries, sodas to a larger and more diverse set of products. Thanks to marketing and branding, visitors want to come back again and again.
Colors - black, white and colors of burger ingredients.
Fonts - own handwritten and Helvetica.
