Saffa Room Bespoke Beauty Atelier first of all is a workshop for your hair. The founder of the brand Dima Safin knows how your hair grows and teaches his students to handle it correctly. Saffa is a space where you will meet your personal high-style. 

The task was to rebrand logotype and come up with a whole brand identity system to scale through all platforms including Instagram and other CMM. The main idea is that hair is like a line, staight or curly, and it can transform into different text lines or shapes.