Society has prejudged ideas of how certain genders are supposed to dress and act. This leads that people never get to explore the role that clothing can play in forming an individuals identity beyond the gender norms.
Retail spaces does have different size ranges - but they not concentrate on how the specific garments
fit different body types.
KNOOP
An adjustable clothing line. Garments created to be adjusted by buttons and knots, in Afrikaans “knope”
KNOOP is a clothing line that is adjustable and that can take on many different forms. People choose how they identify and express themselves. KNOOP is based on the same principles, consumer will be able to choose how they will wear these clothing pieces and embrace their own bodies.
Knoop is a space where people can feel confident and encouraged when shopping for clothing.
Shop Signage
Knoop Swingtag Designs
Furoshiki Packaging
Swingtag Design
KNOOP in store clothing swing tag
Pattern Designs
Link for song: https://www.youtube.com/results?search_query=coldplay+strawberry+swing+instrumental
