The Client
MINUS ART is a Sydney based company offering top quality
fine art prints by emerging artists around the world.
Project Scope
Logo, Brand Identity, Brand Guideline, Business Cards, Social Media, posters.
Concept
Colorfull and friendly, Minus Art's communicates simplicity. Through simple shapes (based on the frame formats) it aims to highlights the idea of diversity, of artist, frames and sizes, because minus art adapts to your place, to make it looks the way you want. This direction plays around color shapes and typographic treatments. With few elements, primary colors and two fonts we create a simple an eye-catching and impactful design to make minus art a recognizable brand.
2020
