Brand Identity for
Strng Fitness Apparel
What they need
This brand is selling fitness apparel, their target audience are people excersicing cross-fit, those who go to gym or workout at home. in short hardcore fitness enthusiast.
What i did
I took my pencil and started doing some random sketches of a spartan,why spartan? because Spartans are hardcore, very fit, also strong so i chose to associate this brand with spartan. but nothing came so good, i have a brilliant idea but idea is not everything.
after a days of continuous brainstorming i ended up with this icon as it is minimal and easily identical.
one of my best designs so far
feel like a Spartan
