"Online Outreach: Digital Marketing"

Digital marketing encompasses all marketing efforts that use electronic devices or the internet. It leverages channels such as search engines, social media, email, websites, and mobile apps to connect with current and prospective customers. The goal is to reach audiences where they spend their time online, engage with them, and ultimately drive desired actions, whether it's website visits, purchases, or brand awareness. Digital marketing strategies often include elements of content marketing, search engine optimization (SEO), social media marketing, email marketing, and online advertising. It's a dynamic field that evolves rapidly alongside technology and consumer behavior.