Design: Begum Seckin
Visualization: Begum Seckin
Project: Senkron Energy Digital Services
Area: 54 sqm
Challenges:
1.Stand location
2.Material selection
3.Bespoke display design
4.Wall opening-closure ratio of the stand
The Senkron Energy exhibition stand design project stands out among numerous stand projects I have worked on, being the most recent and implemented one. For the exhibition at ENLIT EUROPE, spanning three days, the key objectives were to differentiate the design language from other stand projects while reflecting the corporate identity. While this holds true for all exhibitions and participating firms, it was particularly crucial for technology-based exhibitions to steer clear of the conventional white and blue design palette and opt for a distinctive approach.
I initiated the design process by analyzing the stand's placement within the exhibition hall and its position within its own corridor. A critical aspect here was orienting the design towards the side with the highest foot traffic to enhance visibility. Subsequently, I aimed to showcase the company's efforts in sustainable energy systems by incorporating sustainable and environmentally friendly materials. Finally, I crafted a bespoke display design for screens presenting continuous product descriptions, culminating the project.
