• Brand Strategy • Naming • Brand identity • Iconography • Illustration • Webdesign

Casa Vera Cruz, with the arrival of its fiftieth anniversary wanted to update not only its image but also all its communication, for a better identification of its services and values and for a distinction from other entities that provide other support services to the community.

To create the visual identity we were inspired by the main values of the brand and its multidimensionality. We want to transmit the rigor and professionalism of the institution with a modern look, a little irreverent for some differentiation and, mainly, a friendly look that raises confidence and empathy.

The brand was also imagined for an easy deployment by the various services, target audiences and age groups that the institution covers.