JIWA, which translates to 'SOUL' in Malay, is a masterpiece that goes beyond mere culinary pages. This remarkable book goes beyond being a mere collection of Asian and Indonesian recipes fused with Dutch ingredients; it also encapsulates the heart, the traditions, the love for funk music, and the life story of Carl and Mas, the visionaries behind the renowned Amsterdam restaurant, 'De Vrouw met de Baard' (The Bearded Lady).
The book's cover is a visual ode to the essence of the soul, echoing the traditions of the Molokan culture and a harmonious fusion of ingredients, all brought to life through the artistically rugged lines that infuse the design with a vibrant, mystical aura. Within the book, each chapter unfolds a unique illustration, reminiscent of the stories held within the pages of ancient tomes.
The pattern illustrations and lettering within this work embrace the beautiful idiosyncrasies that render us wonderfully peculiar and distinct. Within, we find a harmonious convergence of cultural legacies; the Indonesian island's rich heritage, the profound influences of Native Americans, and the welcoming spirit of Europe. It's a testament to their slogan, “Strange is unique”.
JIWA goes beyond the realm of the culinary. It invites you on a sensory journey, one of the concepts created for it is that seamlessly blend recipes and narratives. A QR code accompanying each dish introduces you to a curated playlist, infusing music into your cooking and dining experience.
To embark on this gastronomic and cultural adventure, and buy the book (in Dutch language, for now) follow this link:
JIWA Book
"This extraordinary book is more than a mere collection of recipes; it's a testament to the boundless beauty of culinary artistry and cultural fusion."
Editorial: Nijgh Cuisine
Cover and Illustrations: Franko Rosas
Graphic Design: Annelies Dollekamp
Photography: Kris Vlegels
Photography: Carl Lemmette & Mas van Putten
Final Editing: Yulia Knol
Graphic Design: Annelies Dollekamp
Photography: Kris Vlegels
Photography: Carl Lemmette & Mas van Putten
Final Editing: Yulia Knol
