El Padel is a full-service padel tennis club originating in Miami and designed to scale. Racquet sports have a rich historical culture and Padel tennis is a more modern iteration of the sport. The identity system was built to help tell that historical narrative and introduce Americans to one of the fastest-growing sports worldwide.
Inspired by the heritage of elite racquet clubs and the tropical setting of Miami, the El Padel identity incorporates grainy, vintage photography strategically combined with modern imagery and hand-drawn elements to really elevate the game.
Credits:
Agency
The Workshop
Art Direction and Storytelling
Stephanie Fox
Stephanie Fox
Illustration
Massimo Mongiardo
Massimo Mongiardo
