Client:

Dirkzwager, law firm (the Netherlands).

Briefing:

Re-branding of the law firm based in Arnhem.  

Creative fields:

Brand strategy, logo design, brand movie, design of collaterals (stationery, business cards, social media banners, Microsoft Office templates, guidelines), creative direction of websites, magazine, e-book.

In partnership with:

Henk Rijks and Laura van der Boom (brand strategy).

Video by:

Laen Sanches and Roals van Stijn.

Dirkzwager is a 135-year-old Dutch law firm. This anniversary marks also the need of metamorphosis, focussing on the real and present values of the company. Our team developed a new brand strategy for Dirkzwager based on teamwork and flexibility, two of their most relevant values. A murmuration of starlings became the metaphor of these features and our inspiration for the development of the brand identity. The new logo embodies the three disciplines within the company that come together to work cohesively. The new organic and elegant shapes reflect the fluidity the company is embracing.