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How to turn an old school BMX sport brand into a desirable lifestyle brand? By creating pop culture instead of an ad campaign. In collaboration with hiphop artist A$AP Ferg, who designed the new bike himself, we created all kinds of original content, from a music video to insta- stories. – HERC Agency
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CREATIVE AGENCY: HERC the agency
VIDEO DIRECTED: Valentin Petit
DIRECTOR OF PHOTOGRAPHY: Hunter Daly
PHOTOGRAPHY: Hunter Daly, Emilio de Haan, Valentin Petit
PHOTOGRAPHY: Hunter Daly, Emilio de Haan, Valentin Petit
LETTERING & GRAPHIC DESIGN: Franko Rosas
THANKS for Watching
Follow me @instagram.com/franko.ro
THANKS for Watching
Follow me @instagram.com/franko.ro